“Scalejacking. Dave Balter coined this great term. It describes the quest of marketers for size at all costs. Because marketers were raised on the scale of mass—TV, radio, newspapers—they have a churn and burn mentality. The internet turns this upside down. The internet is about who, not how many. The internet lets you take really good care of 100 people instead of harassing 2,000.”

— Seth Godin

1:49 pm  •  17 June 2009